Communications Guide

For the first public announcement of funding, we generally request that grantees wait until after the grantee agreement has been signed. If you plan to send out a news release or media advisory that mentions Food:Land:Opportunity, Kinship Foundation or The Chicago Community Trust, or if you need a quote from a team member, contact Kinship Foundation's communications manager: christina.timmins (at) kinshipfoundation.org

About the initiative

Food:Land:Opportunity is an initiative, not a project and not an organization.

The partnership between Kinship Foundation and The Chicago Community Trust refers to the development and management of Food:Land:Opportunity. The funding comes from the Searle Funds at The Chicago Community Trust, not Kinship Foundation and not The Chicago Community Trust.

Funding attributes

The following are approved statements to be used when crediting the source of funding:

Long form
Food:Land:Opportunity - Localizing the Chicago Foodshed is a multi-year initiative that aims to create a resilient local food economy that protects and conserves land and other natural resources while promoting market innovation and building wealth and assets in the Chicago region’s communities. Funded through the Searle Funds at The Chicago Community Trust, Food:Land:Opportunity is a collaboration between Kinship Foundation and The Chicago Community Trust.

Short forms 
Food:Land:Opportunty is an initiative that aims to create a resilient local food economy in the Chicago region. It is a collaboration between Kinship Foundation and The Chicago Community Trust, and funded through the Searle Funds at The Chicago Community Trust.

Food:Land:Opportunity is an initiative aimed at increasing the Chicago region’s supply of local and sustainable food. It is a collaboration between Kinship Foundation and The Chicago Community Trust, and funded through the Searle Funds at The Chicago Community Trust.

Food:Land:Opportunity is a collaboration between Kinship Foundation and The Chicago Community Trust, and funded through the Searle Funds at The Chicago Community Trust. 

OR

Funded through the Searle Funds at The Chicago Community Trust, Food:Land:Opportunity is a collaboration between Kinship Foundation and The Chicago Community Trust. 

Example attributes:
Support for this event was provided by Food:Land:Opportunity, a collaboration between Kinship Foundation and The Chicago Community Trust, and funded through the Searle Funds at The Chicago Community Trust.

Funding for <name> study was provided through Food:Land:Opportunity, a collaboration between Kinship Foundation and The Chicago Community Trust, and funded through the Searle Funds at The Chicago Community Trust.

Kinship Foundation and The Chicago Community Trust

When including attributes to Kinship Foundation and The Chicago Community Trust, please use these statements:

About Kinship Foundation
Kinship Foundation is a private operating foundation established to advance the institutional philanthropy of the Searle family. The Foundation has three areas of focus: biomedical research, environmental conservation and education. Its work includes: developing and supporting Chicago-based grant making initiatives through the Searle Funds at The Chicago Community Trust; administering the Searle Scholars Program, a national biomedical research grant program; and operating Kinship Conservation Fellows, a global environmental leadership program.

About The Chicago Community Trust
The Chicago Community Trust, our region’s community foundation, partners with donors to leverage their philanthropy in ways that transform lives and communities. The Trust connects the generosity of donors with community needs by making grants to nonprofit organizations working to improve metropolitan Chicago. Since our founding in 1915, the Trust has awarded approximately $2 billion in grant funding to more than 11,000 local nonprofit organizations – including more than $236 million in 2016. Learn more at www.cct.org.

Press releases

When referencing Food:Land:Opportunity in a press release, we recommend putting the description of the initiative at the end of the release under an "About" heading, where you can use the long form statement and include the URL for the FLO website.

Example of acknowledgment in a press release:

http://delta-institute.org/2017/06/grain-collaborative-announcement

Best practices

For written reports, meeting documents, or presentations, where space is not limited, please use the long or short form statements as shown above. 

If space is limited, the requirement to credit to Food:Land:Opportunity is satisfied with the placement of the FLO logo that links to the website. If the attribute is in text, then include the URL for the website:

Supported by Food:Land:Opportunity - Localizing the Chicago Foodshed
www.foodlandopportunity.org

Logo

Placement of the Food:Land:Opportunity logo in reports should clearly reflect grant support while avoiding possible misinterpretation that Kinship Foundation or The Chicago Community Trust co-authored or is otherwise responsible for research or the content. Do not display Kinship Foundation or The Chicago Community Trust logos on materials produced as part of Food:Land:Opportunity. If logos for other organizations are used to convey contributions not related to funding, please do not display them alongside the Food:Land:Opportunity logo.

When placing the logo on a website, please be sure to use the appropriate format of the logo and have it link to the homepage for Food:Land:Opportunity www.foodlandopportunity.org

The FLO logo should never be altered in any way! It should never be manipulated with effects that change its shape or its colors. Never separate the image from the text. The full color version of the logo should never be placed on a colored background. Please consult with Christina Timmins if you plan to display the logo at an event, or if you need a solid color or reverse (white) version of the logo.

Download an .eps version of the Food:Land:Opportunity logo

Download a .jpeg version of the Food:Land:Opportunity logo

Styles

• Food:Land:Opportunity is always written with colons and without spaces. Do not substitute the colons with dashes, periods or any other symbols.
• After the first instance of Food:Land:Opportunity - Localizing the Chicago Foodshed, the abbreviated Food:Land:Opportunity or the acronym FLO is acceptable.
• Kinship Foundation (not The Kinship Foundation)
• The Chicago Community Trust (always cap the T in The)

Storytelling and photographs

In addition to tracking activities for required grant reporting, we are interested in anecdotal stories of your progress—testimonials from your partners or people directly impacted by your work. Documenting events through photos or other media is encouraged. Stories shared with Kinship Foundation and The Chicago Community Trust may be used in program materials, including press releases, websites, or social media. You should assume that stories and photos that are shared as part of your reporting will be viewed by the general public. Please do not share images or media that you do not own or have permission to use.

Additionally, Kinship Foundation staff can assist with documenting or publicizing events so keep us posted about key activities or milestones. We'd love to attend any special events to support your work, and can assist in spreading the word.

Social media

When you share updates about your program via social media, please tag or mention Food:Land:Opportunity
www.facebook.com/foodlandopportunity
@ChicagoFoodshed