Communications Guide

Guidelines and Best Practices
for Grantees of Food:Land:Opportunity

For the first public announcement of funding, we generally request that grantees wait until after the grantee agreement has been signed. If you plan to send out a news release or media advisory that mentions Food:Land:Opportunity, Kinship Foundation or The Chicago Community Trust, or if you need a quote from a team member, contact Kinship Foundation's communication manager: christina.timmins (at) kinshipfoundation.org

Statements

The following are approved statements that can be used when messaging about a grant received through Food:Land:Opportunity. 

Long form
Food:Land:Opportunity - Localizing the Chicago Foodshed is a multi-year initiative that aims to create a resilient local food economy that protects and conserves land and other natural resources while promoting market innovation and building wealth and assets in the Chicago region’s communities. Funded through the Searle Funds at The Chicago Community Trust, Food:Land:Opportunity is a collaboration between Kinship Foundation and The Chicago Community Trust.

Short form
Funded through the Searle Funds at The Chicago Community Trust, Food:Land:Opportunity is a collaboration between Kinship Foundation and The Chicago Community Trust.

Note: After the first instance of Food:Land:Opportunity - Localizing the Chicago Foodshed, the abbreviated Food:Land:Opportunity or the acronym FLO is acceptable.

Funding attribute

The partnership between Kinship Foundation and The Chicago Community Trust refers to overall management of the FLO initiative. But funding should always be credited to the Searle Funds at The Chicago Community Trust. Example attributes:

Funding for this report was provided by Food:Land:Opportunity, a collaboration between Kinship Foundation and The Chicago Community Trust and funded through the Searle Funds at The Chicago Community Trust.

The <name> study was funded by Food:Land:Opportunity, a collaboration between Kinship Foundation and The Chicago Community Trust and funded through the Searle Funds at The Chicago Community Trust.

Logos 

Within research reports or other publications created with funding from Food:Land:Opportunity, it is preferred that you use the Food:Land:Opportunity logo. Placement of the logo should clearly reflect grant support while avoiding possible misinterpretation that Kinship Foundation or The Chicago Community Trust co-authored or is otherwise responsible for research or content development. Do not display Kinship Foundation or The Chicago Community Trust logos on the cover of materials produced independently by your organization that are not directly related to Food:Land:Opportunity.

Consult with Christina Timmins before displaying the logo at events or meetings funded through Food:Land:Opportunity.

Right click to download an .eps version of the Food:Land:Opportunity logo

Right click to download a .jpeg version of the Food:Land:Opportunity logo

Kinship Foundation and The Chicago Community Trust

When including attributes to Kinship Foundation and The Chicago Community Trust, please use these statements:

About Kinship Foundation
Kinship Foundation is a private operating foundation established to advance the institutional philanthropy of the Searle Family. The Foundation has three areas of focus: biomedical research, environmental conservation and education. Its work includes: developing and supporting Chicago-based grant making initiatives through the Searle Funds at The Chicago Community Trust; administering the Searle Scholars Program, a national biomedical research grant program; and operating Kinship Conservation Fellows, a global environmental leadership program.

About The Chicago Community Trust
The Chicago Community Trust is a community foundation that partners with donors to leverage their philanthropy in ways that transform lives and communities. Since its founding in 1915, the Trust has awarded approximately $2.3 billion in grants to thousands of local and national nonprofits, including $164.5 million in 2014. Throughout its Centennial year, the Trust will celebrate how philanthropy in all its forms—time, treasure and talent—strengthens the Chicago region and impacts the lives of others in countless ways.

Styles
Food:Land:Opportunity (with no spaces between the colons)
Kinship Foundation (notThe Kinship Foundation)
The Chicago Community Trust (always cap the T in The)

Storytelling and photographs

In addition to tracking activities for required grant reporting, we are interested in anecdotal records of your progress--testimonials from your partners or people directly impacted by your work. Documenting events through photos or other media is also encouraged.

Stories shared with Kinship Foundation and The Chicago Community Trust may be used in program materials including press releases, websites, or posts on social media. You should assume that stories and photos that are shared as part of your reporting will be viewed by the general public. Please do not share images or media that you do not own or have permission to use.

Additionally, Kinship Foundation staff can assist with documenting or publicizing events so keep us posted about key activities or milestones.

Social media

When you share updates about your program via social media, please tag or mention Food:Land:Opportunity
www.facebook.com/foodlandopportunity
@ChicagoFoodshed

Contact

Contact program staff or sign up to receive email updates.

Kinship Foundation

Lenore Beyer
Director of Conservation Programs

The Chicago Community Trust

Michael Davidson
Senior Program Officer

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